Etude House launched these liquid lipstick while I was staying in Korea. Commercials for this lipstick line was literally everywhere: youtube, TV, subways, movie theaters... basically every type of media possible. The model, Krystal from f(x), a singing girl group in Korea, looked so happy and adorable that I HAD to purchase some.
Trust me. If you are as makeup obsessed as I am with the amount of advertisements the company has put out for these, you would most likely end up buying one of these .
